Lancashire Cricket is leading the way in ticketing technology after becoming the first organisation in the UK, in any industry, to activate blockchain secure mobile tickets for all domestic and international fixtures at Emirates Old Trafford in 2020.
The Club will be using TIXnGO, a new blockchain mobile tickets platform. The benefits of blockchain mobile tickets will be numerous for Lancashire Cricket as it will this ensure that genuine supporters are more likely to get tickets. It also eliminates the possibility of fake tickets, which will give Lancashire Cricket greater control over who gains access to Emirates Old Trafford for domestic and international fixtures. Trials of the TIXnGO system that took place during the 2019 season were so successful, it has resulted in the Club going ahead with it for the forthcoming season.
Furthermore, the Club has also introduced a number of different ticketing technology initiatives over the past 12 months to enhance the overall Member and supporter experience. They include an official new resale platform and offering the use of PACIFA technology which shows supporters a 3D view from their seats before purchasing International and Roses tickets at Emirates Old Trafford.
The resale platform, which went live during the summer of 2019, has been jointly developed alongside Lancashire’s Ticketing Service Provider, SecuTix and is the first authorised resale website in county cricket that provides supporters a simple, user-friendly system to sell unwanted tickets up to face value throughout the season.
The Lancashire website also now features a 3D virtual stadium, providing ticket buyers with a high-quality panoramic view of Emirates Old Trafford and a view expected from each seat ensuring that they are able to choose the best seat possible from which to watch the Red Rose and England. The technology has now been used across the whole of Emirates Old Trafford, and features hospitality suites and hotel boxes including the award-winning Point.
Lancashire Cricket’s move to SecuTix, which was announced in March 2018, focused on ensuring that the Club’s ticketing system was capable of maximising the growth in mobile transactions and usability, whilst maintaining a robust and customer focused offering for its traditional supporter.